Outbound Prospecting — What is your untouched database worth?
Every month your agency has access to a pool of leads — new enquiries, open home sign-ins, old database contacts. This model shows the gap between what your team can realistically call and what Rello AI can activate across that same pool, and puts a dollar value on the difference.
Your Database
Total leads available per month500
"Over one month — how many leads does your agency have access to call? Think new portal enquiries, open home sign-ins, old database contacts, referrals — everything."
505,000
Leads each agent calls per week50
"Honestly — how many outbound calls does each agent actually make per week when they're doing prospecting?"
5500
Multiplied by number of agents for total team output. A focused agent makes 40–60 calls/day — most make far fewer.
Number of agents doing outbound
Deal Profile
Agent appointment conversion rate15%
"When your agents do get someone genuinely interested on the line — what percentage do they convert to an appointment or appraisal?"
0%50%
This is your agent's close rate once they're talking to a warm, qualified lead.
Appraisal-to-listing conversion rate15%
"Of all the appraisals or appointments your agents run — what percentage turn into a signed listing or deal?"
0%50%
Industry benchmark: 25–40% for a productive agent. Use their honest number.
Average commission per deal
$
Human agent answer rate20% — one attempt, business hours only
Rello contact rate (answers per dial)36% — multi-attempt follow-up at optimal times
Rello qualification rate12% of connected calls (10–15% range)
Rello stops atwarm qualified callback — no appointment booking
Agent books appraisal on callbackusing your appointment conversion rate
Callback methodagent calls back on original number — no email needed
Time per lead attempt (human)5.5 min — dial, ring, call/voicemail, CRM update, follow-up note, context switching, next-dial prep
Rello overage rate$0.40 / connected min
Plan included minutes200 min/mo (Growth plan)
Plan used for cost calculationGrowth — $397/mo + $2,997 setup
Speed-to-lead uplift sourceMIT / InsideSales research
Database run timeframe4 weeks (one month)
Your Team — Current Reality
Leads called per week (all agents)—
↓ 20% human answer rate
Leads who actually pick up—
↓ agent appointment conversion rate
Appraisals booked per week—
↓ appraisal-to-listing rate
Deals closed per month—
Revenue from outbound per month—
Total hours spent cold calling per week
Across all agents combined — time that could go to listings, appraisals, client work
—
Leads in pool never attempted
Available leads your team doesn't have capacity to call
—
⚠️
With Rello, your agents make zero cold calls. They only receive warm qualified callbacks — leads who've already expressed intent and are expecting to hear from you.
Rello AI — Full Database Activated
Leads dialled (full monthly pool)—
↓ 36% contact rateRello follows up across multiple attempts at optimal call times vs a human who typically calls once
Connected conversations—
↓ 12% qualification rateOf those who connect, 12% show genuine intent — right stage, right timeline. Others are politely disqualified.
Warm callbacks scheduled for agents—
↓ Rello stops here — agent takes the callback
Agent calls back on the original number · full transcript + context provided · no email address needed
Appraisals booked by agent—
↓ your appraisal-to-listing rate
Deals closed—
📋
Each callback comes with a full call transcript, qualification notes, and lead context — so your agent walks into the conversation already knowing the lead's timeline, intent, and situation.
Revenue from activated database
One month campaign · conservative funnel rates throughout
—
Rello AI monthly cost
$397/mo Growth plan · 200 min included · $0.40/min overage
Connected calls × avg 3 min per call × $0.40 — unanswered dials are free
—
Net revenue after Rello cost
—
ROI multiple
Every $1 spent on Rello returns...
—
Outbound Revenue Verdict
Adjust the inputs above to generate your outbound verdict.
